Digital Marketing Introduction-2020

Digital Marketing Introduction-2020

25 Jan 2020 Digital Marketing Introduction-2020

In The Era of Digital World, Everybody is connected via different kinds of Digital platforms, such as Social Media, Mobile Applications, Websites, Email and Search Engines.

So it's a huge Opportunity, Every small or big business can get leverage of it to grow Via Digital World. Apart from the Traditional Marketing way, we can reach out to our potential customers by using Digital Marketing Service.

Anything new that is launched in the market needs promotion.

Digital Marketing is a new way to market your product or services online using the internet as a medium, In digital marketing, we reach our customers via their Mobile devices using online marketing and social media tools like Facebook, Instagram, Twitter, Youtube, and TikTok.

Big Thanks to Reliance JIO, Now every Indian has internet connectivity to their devices(Mobile, LAPTOP, ETC), In India there are over 35.5 Crores of active internet users in JIO, we have a huge opportunity to reach out to our potential users through digital way.

So Digital Marketing open ups the new door to vast audience reach, using Digital Marketing you can reach a various target in your business.

Advantages of Digital Marketing 

  • We can reach to a targeted audience

  • Cost-effective

  • Global Reach

  • Personalization for a customer(Remarketing)

  • Social media provide you with openness to reach a wider audience.

  • Analytics can help us to improve our Marketing Campaign in a better way


Traditional marketing like Billboards, Print Media, Event Marketing, Sales People, Televisions, flyers, and many others. Which are not more effective as much Digital Platforms. The reason behind that is nowadays everybody is holding digital devices with an internet connection.

So we can target them on the basis of their preferences and interest area. We can gain a little bit more attention from our potential customers.

We are not limited to the market in particular geographical areas as like Traditional Marketing. Digital Marketing gives you wings to expand your area of marketing without Burning A Hole In Your Pockets!

Analytics tools can allow us to collect detailed data of user metrics like active users, user engagement and other parameters. Analytics data to measure ROI and understand your customer base very closely which helps us to enhance business strategy. As a result, we can optimize marketing strategy to grow our business. 

Basic of Digital Marketing Services include

  • Building Digital Strategy  

  • Website Building

  • Search Engine Optimisation

  • Pay Per Click

  • Content Marketing

  • Social Media Marketing

  • Email Marketing

Website Building

Website building is an essential part of your digital marketing strategy, a website is an interface to your potential users, we can use the website to provide information about business, service provided by a business, Brand awareness, for getting feedback from a customer. For all of this, you need a good website.

Search Engine Optimization(SEO)

After building a good website for your business, now is the time to get visitors for your website, for that Search Engine Optimization comes in picture.

According to research customers always research online about products and services before buying it.

So what SEO does is optimize your website for the search engines like (Google, Yahoo, Bing, etc), Hence your website will more visible on Search Engine Page Results(SERP) and make more chances to appear your website to top results when someone searches for your targeted keyword.

Social Media Marketing

Social Media Marketing is an essential thing to Implement the right digital strategy for your business goals. Social Media is the biggest platform to target huge customers, You can promote your service or product directly to the individual customers via Social Media.

In Digital Marketing Journey, to achieve such a goal like Brand Awareness, Product Promotion and Creating a buzz about your events. Where you can get leverage from Social Media Marketing for your Digital Marketing Campaign.

Search Engine Marketing

Search Engine Marketing when you want to spend some amount of money to advertise for more reach and staying high in goal in the Digital Marketing journey. Then you can get leverage of paid way of Digital Marketing, Called Search Engine Marketing. It’s a different form of Digital  Marketing which includes Paid Ad Campaigns and Pay Per Click. Our Digital marketing expert will help you to choose what best fit for your business.  

PPC  is one of the techniques for paid advertising and brings customers to your website. PPC means Pay Per Click which simply means advertisers get paid each time when customers click on their ad.

There are many popular PPC platforms like Google, Facebook, Bing, Yahoo, and Linkedin. In PPC your advertisement is placed on some specific ad space when someone made a specific Search. If your advertising is relevant to that search there is a chance to get more traffic to your Website and more people will be attracted to your website and become a buyer.

Social Media Ads Experts implement the right Ad Campaign for your business, based on your business goal. Where you can get leverage from Paid Ads in Different Social Media Platforms like Facebook, Instagram, TikTok, Twitter and LinkedIn.

 Email Marketing

Email Marketing it’s a very old technique for marketing your goods and services. It’s old but still, it’s one of the most effective ways to reach your prospects and customers. Email marketing still works because more than 3.8 billion people use email in there daily life.

Every Business is using email marketing to grow its client base whether it’s B2B or B2C. Effective emails can convert prospects into loyal customers.

Content Marketing 

Content Marketing is a strategic approach to promote your services and products by providing valuable and engaging content. Creating creative and relevant content can enhance user engagement and trust towards your brand which ultimately drives more business.

Whatever you see on the internet today is the Content.  That’s why Everybody says that “Content is King”, by delivering consistent content you can gain more customers and can become king of your business.


In Short :

Digital Marketing is a new way of communicating with your customers through digital channels such as search engines, websites, social media, and email. You can leverage to implement lots of marketing activities very effectively.

I want to try Digital Marketing, What Next?

Codfidea will always ready to give a digital transformation of your marketing activities,  we will help you to reach the right customers. If you are already doing some Digital Marketing and looking for some expert help then we also give you a solution to every problem that you are facing in Digital Marketing Journey.


All rights reserved © 2018 Codfidea